Fuel Transport

Logo Applications - Series

2017

Sid Lee

Sid Lee Executive Creative Director: Jeffrey Da Silva, Tom Koukodimos Copywriter: Zachary Radford, Meaghan Nicol, Andrew Ennals Designer: Dominic Liu, Laura Soper Account Director: Katherine Craig Account Manager: Sophie Carle Production Company: Sid Lee Studio Video Editor: Nigel McGinn

Fuel is all about intelligent transport: creative problem solving, adaptability, and flexibility. In an industry obsessed with speed and size, Fuel can stand apart as the brand that values brains over brawn. We created an identity inspired by the container as the core building block of transportation. A simple bracket creates a system that speaks to flexibility, adaptability, and complex problem solving.