Year: 2017
Category: Environmental/Signage - Single
Title: 1903 | A Harley-Davidson Café

To appeal to a young, urban target that grew up in a fast, disposable world, we wanted to focus on Harley-Davidson’s heritage of craft and quality. We created 1903: A Harley-Davidson Café after the year the company was founded. Archival photography adorned the walls in vintage frames. A classic, gold-leaf logo was applied to the windows. We even developed an ink made from actual coffee, giving posters the texture and scent of real coffee.

Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Executive Creative Director: Allen Oke Associate Creative Directors / Art Director: Noel Fenn Associate Creative Directors / Writer: Andrew Caie Design Director: Ryan Booth Designer: Noel Fenn, Ryan Booth Art Director: Curtis Denomme Writer: George Ault, Joel Felker Studio Artist: Greg Heptinstall, Brandon Dyson, Ashleigh O'Brien, Andrew Martin, Amanda Braun Agency Producer: Laura Dubcovsky, Kari Macknight Dearborn, Pam Portsmouth Account Team: Kerry McKibbin, Maya Adler Strategy: Heidi Philip, Jamie Cuthbertson, Sam Kamiel Photographer: Michael Headford, Jason Baker, Goldmond Fong, Laura Friedmann, Patrick Nichols, Dan Lim, Noel Fenn Client: Anoop Prakash, Jo Figueiredo, Karen Mayberry, Vesa Mikkola, Marco Di Giantomasso, Jayden Rioux, Catherine O’Brien, Daniel Kerr Media Agency: Jan Kelley Media Team: Stephanie Spinney Sound Production: Ian Reynolds PR Agency: Weber Shandwick PR Team: Melissa Graham, Sophie Shin PR Agency: Dana Frank Event Company: The Mint Agency Coffee Ink Producer: Toronto Ink Company Printing Company: Flash Reproductions

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The deadline for the 2018 Advertising Awards is August 24!