1903 | A Harley-Davidson Café

Environmental/Signage - Single

2017

Zulu Alpha Kilo

Zulu Alpha Kilo Chief Creative Officer: Zak Mroueh Executive Creative Director: Allen Oke Associate Creative Directors / Art Director: Noel Fenn Associate Creative Directors / Writer: Andrew Caie Design Director: Ryan Booth Designer: Noel Fenn, Ryan Booth Art Director: Curtis Denomme Writer: George Ault, Joel Felker Studio Artist: Greg Heptinstall, Brandon Dyson, Ashleigh O'Brien, Andrew Martin, Amanda Braun Agency Producer: Laura Dubcovsky, Kari Macknight Dearborn, Pam Portsmouth Account Team: Kerry McKibbin, Maya Adler Strategy: Heidi Philip, Jamie Cuthbertson, Sam Kamiel Photographer: Michael Headford, Jason Baker, Goldmond Fong, Laura Friedmann, Patrick Nichols, Dan Lim, Noel Fenn Client: Anoop Prakash, Jo Figueiredo, Karen Mayberry, Vesa Mikkola, Marco Di Giantomasso, Jayden Rioux, Catherine O’Brien, Daniel Kerr Media Agency: Jan Kelley Media Team: Stephanie Spinney Sound Production: Ian Reynolds PR Agency: Weber Shandwick PR Team: Melissa Graham, Sophie Shin PR Agency: Dana Frank Event Company: The Mint Agency Coffee Ink Producer: Toronto Ink Company Printing Company: Flash Reproductions

To appeal to a young, urban target that grew up in a fast, disposable world, we wanted to focus on Harley-Davidson’s heritage of craft and quality. We created 1903: A Harley-Davidson Café after the year the company was founded. Archival photography adorned the walls in vintage frames. A classic, gold-leaf logo was applied to the windows. We even developed an ink made from actual coffee, giving posters the texture and scent of real coffee.