Toronto Natrel Milk Bar

Environmental/Signage - Series

2017

lg2

lg2 Client: Agropur, Jean-François Couture, Sonia Palazzo, Sarah Thibault Creative Director: Claude Auchu Graphic Designer: Marie-Pier Gilbert Illustrator: Sophie Valentine Architect: Hélène Fortin Planner: Marc-André Fafard Account Director: Vanessa Dicaire Account Coordinator: Delphine Lombard Production Company: lg2fabrique

Following the success of the first-ever milk bar in Montreal, Agropur opened a second Natrel Milk Bar in Toronto. A one-of-a-kind immersive space features a dairy-themed café and boutique to showcase the brand’s products and values. The playful design incorporates local city icons and classic dairy symbols. The boutique extends the experience with everyday dairy-inspired items such as milk-fibre clothing and branded accessories for purchase.