TTC Honest Ed’s Tribute

Environmental/Signage - Series

2017

Toronto Transit Commission
e: wayfinding@ttc.ca

Toronto Transit Commission Art Director: Ian Dickson Designer: Alex Blackwell, Laura Lehming Photographer: Gregory Snow, Derek Stryland Typographer: Wayne Reuben Printing Company: TTC Sign Shop Copywriter: Alicia Fowlie

The TTC transformed Bathurst Station overnight in the style of its most famous neighbour, iconic Toronto landmark Honest Ed’s. The installation utilized Honest Ed’s distinctive typographic style for wayfinding throughout the station. Station windows were decorated with the TTC’s unique take on Ed’s famous puns, and at platform, fun facts about the history of Honest Ed’s were displayed. A permanent tribute displays photos and store memorabilia in display cases similar to those at the store.