The Pillar Project

Artist/Design Firm Promotions - Series

2016

Blue Hive Canada

Blue Hive Canada Executive Creative Direction: Serge Pennings Creative Direction: Allen Kwong Art Direction: Barry Hann Writer: Jennifer Durning Producer: Betsy Tran Retouching: Greg Curran Editor: Madelaine Rumball Account Supervisor: Kimberly Ong, Kristine Black Account Executive: Grant Nych, Laura Curridor

Blue Hive Toronto comprises merged teams of employees from several different agencies and disciplines. To promote a sense of belonging in the new company, we designed an installation using every employee’s business card. These prominently placed pillars are now an easy way for staff to learn about their new teammates and their respective roles. Over 4,000 cards were used to create three intertwining motifs; each one a play on the company’s multi-hexagonal logo.