Barbed Wire

Premiums/Gift Items/Promotional Apparel - Single

2016

Cossette

Cossette Client: Amnesty International Chief Creative Officer: Antoine Bécotte Art Direction: Alexandre Jutras Design: Claudie Cote-Grenier Art Direction: Sylvain Jacques Copywriting: Thimalay Sukhaseum, Eric Beaudin Account Director: Olivier Charbonneau Account Executive: Melissa Gilbert

Defend Human RightsThe concept of human rights is often too abstract for the general public to contemplate. That’s why we decided to personally honour international celebrities who champion human rights, such as Ellen DeGeneres, Bono and Emma Watson. As recipients of the trophy, these stars became role models for the rest of us and sent a clear message on social media—that a simple signature can make a world of difference.