Charcoal Scarf

Premiums/Gift Items/Promotional Apparel - Single

2016

Juniper Park/TBWA
t: 416-413-7301
e: Jill.Nykoliation@juniperpark.com
w: juniperpark.com

Juniper Park/TBWA Client: Juniper Park/TBWA Chief Creative Officer: Alan Madill Writer: Kevin Hoessler Art Direction: Steven Tiao Designer: Olivia Shin, Jaclyn Hudson Print Producer: Terry Wykurz, Terry Wykurz Scarf Production: Kang Hao Nanometer Application Material Co Box Production: DY Printing Box Inc. Card Production: The Printing House

We set out to create something that stood apart from the standard cliché holiday gift. We sent our partners the one thing nobody wants to get for Christmas: coal. We created a scarf out of bamboo charcoal, a naturally antimicrobial fabric that helps stop the spread of germs. Not only did we excuse recipients for being a little naughty, we also helped them stay healthy over the holidays while looking good in the process.

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