Category: Poster - Series
Title: IKEA: Cook This Page
Cook This Page: Fill in the Black Parchment Paper Recipe PosterThe recipes are printed on parchment cooking paper. People fill in the blanks, roll it, cook it, and eat! The ingredient blanks were measured, helping people determine how much sauce or salt or chive to add. Illustrations were inspired by the food. During an IKEA kitchen event, the recipe posters were hung in stores across Canada for people to take home and get inspired.
Leo Burnett Chief Creative Officer: Judy John Creative Director: Lisa Greenberg Group Creative Director: Anthony Chelvanathan, Steve Persico Art Director: Anthony Chelvanathan Copywriter: Steve Persico Designer: Anthony Chelvanathan Illustrator: Anthony Chelvanathan Graphic Designer: Robin Osmond Agency Producer: Franca Piacente, Alexandra Postans Print Producer: Gord Cathmoir, Anne Peck, Carly Price Group Account Director: Allison Litzinger Account Director: Emily Robinson Account Supervisor: Rebecca Simon Chief Strategy Officer: Brent Nelsen VP, Group Planning Director: Tahir Ahmad Printing Company: Trade Graphics By Design Inc., Papertex Inc. Photographer: Arash Moallemi
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The 2018 call for entry opens September 25, 2017! Check back soon for more info!