Year: 2017
Category: Poster - Series
Title: WWF Real Scary - Kids

To raise awareness for WWF, we developed Halloween monster masks inspired by environmental disasters. These posters were our way of promoting the masks. By reframing each environmental disaster as an actual “monster” and dressing children up in costumes we designed around each mask, we were able to instruct people to take action before it’s too late. The posters were inspired by classic 80’s movie posters, giving them a sense of eerie nostalgia while encouraging donations.

Jeffrey Da Silva, Tom Koukodimos Creative Director: Kelsey Horne, Alexis Bronstorph Associate Creative Director: Ryan Lawrence Art Director: Pete Sherrah Copywriter: Laura Tribble Designer: Alex Boland Production Company: Sid Lee Studio Producer: Kelsey-Lynn Corradetti Photographer: Zach Hertzman Production Company: Tendril Post-Production: FlixFx Audio House: Berkeley Inc

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The deadline for the 2018 Advertising Awards is August 24!