Year: 2017
Category: Public Service/Charity Design - Single
Title: A Living Logo for Innocence Canada

Innocence Canada has helped exonerate 21 people who spent a combined 130 years in prison for crimes they didn’t commit. To bring the human side of wrongful conviction to the organization’s logo, we brought these 21 people to the brand’s forefront. Each brush stroke in the logo was created by the exoneree it represents. The resulting tally marks, iconic of time behind bars, now represent freedom. The logo will continue to grow with every exoneration.

Voice: 416-260-7000

KBS Canada Chief Creative Officer: Matt Hassell Executive Creative Director: Laura Kim Associate Creative Director: Kate Thorneloe, Jess Carter Designer: John Forbes Agency Producer: Nick Hutcheson Producer: Lauren Sharpe Editor: David Quach Account Director: Marie Magnin Account Executive: Mary Cao

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