Category: Public Service/Charity Design - Single
Title: Innocence Canada Installation
Innocence Canada, an organization working to free the wrongly convicted, was close to shutting down. To create awareness, we made a 3D portrait of wrongful conviction of a past exoneree, Ron Dalton, from personal family photographs he was not in. When viewed from one perspective, the photographs came together to show Ron before he went into prison. From the opposite side, an image of Ron 8 years later was seen, when he was finally released.
KBS Canada Chief Creative Officer: Matt Hassell Executive Creative Director: Laura Kim Associate Creative Director: Kate Thorneloe, Jess Carter Art Director: Caroline Sierra-Bornais Copywriter: Claudia Kloc Agency Producer: Nick Hutcheson Editor: David Quach Account Director: Marie Magnin Account Executive: Mary Cao
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