Year: 2017
Category: Public Service/Charity Design - Single
Title: Culture Shift

To help launch the new identity we created for the YWCA’s Culture Shift project, we made a unisex t-shirt reminding people that when we aren’t labeled by our gender and sexual bodies, we are seen for our individual thoughts and ideas. The t-shirt helps support the Culture Shift project to get the word out to stop the sexualization of women and hypermasculinization of men.

Voice: 604-340-3923

Camp Pacific Executive Creative Director: Josh Fehr Creative Director: Addie Gillespie, Mia Thomsett Designer: Alex Tench Art Director: Todd Takahashi Copywriter: David Giovando Account Manager: Ella McKay

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The deadline for the 2018 Advertising Awards is August 24!