Year: 2017
Category: Public Service/Charity Design - Series
Title: Help Us Fill The Emptiness

\Help Us Fill the Emptiness\ demonstrates the scale of the Garde-Manger Pour Tous’ mission, which is to distribute 3,000 plates every lunch hour to children living in disadvantaged neighbourhoods in Montreal. To mark their 30th anniversary, 3,000 plates were lined up on the street in the heart of the city. Around the installation, posters, plates, reusable bags and leaflets invited Montrealers to \fill the emptiness\ by donating online or via text message.

Cossette Chief Creative Officer: Antoine Bécotte Associate Creative Director: Anne-Claude Chénier Art Director: David Théroux Copywriter: Philippe Brassard Client: Garde-Manger Pour Tous Account Director: Sophie Gadoua Account Executive: Lorraine Grouvel Copywriter: Laura Black Planner: Sophie-Annick Vallée Production Company: La Cavalerie Producer: Emilie Heckmann Production Company: Mile Inn Photographer: Olivier Staub Digital Artist: Jonathan Kemp

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The deadline for the 2018 Advertising Awards is August 24!