Category: Design Miscellaneous - Series
Title: Well Water
This is Well WaterTo put the power of well water into perspective for North Americans, we turned it into a product that can make unbelievable claims. We called it Well Water™ and rolled it out like a new player in the beverage category. Well Water™ was designed for conversation, not consumption. By deviating from a conventional charity campaign and creating a product that people would desire, Well Water™’s message broke through.
KBS Canada Chief Creative Officer: Matt Hassell Copywriter: Kate Thorneloe Art Director: Jess Carter Design Director: Bob Makinson Producer: Lauren Sharpe
Winning Website: www.thisisthework.ca/wellwater/
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The deadline for the 2018 Advertising Awards is August 24!