Harper Macaw
Food - Series
2016
Design Army
w: designarmy.com
Design Army Creative Direction: Pum Lefebure, Jake Lefebure Art Direction: Mariela Hsu Designer: Mariela Hsu
Taking to heart the ecologically minded chocolatier, we developed packaging that put their mission to the forefront. Using symmetrical design, illustrations of tropical foliage against white and a hint of gold threaded throughout, the rich clean packaging made the chocolate bars breakthrough the clutter.