Harper Macaw

Food - Series

2016

Design Army
w: designarmy.com

Design Army Creative Direction: Pum Lefebure, Jake Lefebure Art Direction: Mariela Hsu Designer: Mariela Hsu

Taking to heart the ecologically minded chocolatier, we developed packaging that put their mission to the forefront. Using symmetrical design, illustrations of tropical foliage against white and a hint of gold threaded throughout, the rich clean packaging made the chocolate bars breakthrough the clutter.

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