Year: 2017
Category: Entire Design Program - Campaign
Title: Monthly Barber Shops Brand Identity

In contrast with the overdone “vintage” barber shop scene, Monthly is sober, minimalist and masculine. Since getting a hair cut is one of the only activities that men still do on a monthly basis, we made the name current, effective and easy to remember. The calendar is the key element that has been adapted on all media. Every month, Monthly celebrates Montreal living, providing lifestyle images of new haircuts while reminding clients of their appointments.


ethos Creative Director: Gabriel Lefebvre Copywriter: Rachel Lecompte Graphic Designer: Gabriel Lefebvre Typographer: Gabriel Lefebvre Programmer: Phillip Malboeuf

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The deadline for the 2018 Advertising Awards is August 24!