Year: 2017
Category: Entire Design Program - Campaign
Title: Olympic Park 40th Anniversary

As part of the 40th anniversary of the Olympic Games, Montréal’s Olympic Park wanted to rekindle the flame and restore some of its by-gone prestige. The graphic identity celebrates the site’s uniqueness in a playful way, putting the Stadium’s architecture at the centre. The line “Let’s mark 40 years of great events” is the common thread running through a plethora of posters that celebrate the historic moments and the Park’s timeless spirit.

lg2 Client: Olympic Park, Alain Larochelle Creative Director: Maude Lescarbeau, Sylvain Dufresne Graphic Designer: Jean-Philippe Dugal Writer: Guillaume Bergeron Art Director: Marc Guilbault Planner: Maryse Sauvé Account Director: Marie-Christine Cayer Account Coordinator: Noémie Martin, Gabrielle Fortin-Larose Production Company: lg2fabrique

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The deadline for the 2018 Advertising Awards is August 24!