Year: 2017
Category: Entire Design Program - Campaign
Title: 4zero1

On the eve of its 15th year, the production house wished to rethink its brand image and website to better express its creative DNA. Quatre Zéro Un became 4ZERO1, and the brand platform, featuring a custom typeface, was given a dynamic and slightly offbeat voice that unites the passion of young directors with the seniority of well-established talents in the space between the “4” and “1,” which becomes a showcase for each creator’s work.


lg2 Client: Stéphanie Lord, 4zero1, Philippe Lalande, Shanie Poliquin Creative Director: Claude Auchu, David Kessous Graphic Designer: Maude Lescarbeau Account Coordinator: Ingrid Roussel, Julie Bégin, Marie-Noël Hade Production Company: lg2fabrique

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