Category: Entire Design Program - Campaign
Title: Miller Lite
Miller Lite is not a brand with a rich visual history, but when they brought back the original white can, a much broader branding possibility was created. We stripped down and condensed the image of the original can into a graphic building block we call the Minimalist Can. This bite sized graphic powder keg easily ported to all our platforms (on premise, OOH, events, social, digital and cultural) without losing the branding in the process.
Juniper ParkTBWA Chief Creative Officer: Barry Quinn, Alan Madill, Terry Drummond Creative Director: Louis Duarte Account Director: Adrian Goodgoll Account Executive: Michael Leutner, Amy Liu Print Producer: Tamara Heyfron, Terry Wykurz Client: Miller Coors, Gregory Butler, Cris Riveria
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The 2018 Applied Arts Awards call for entry is now open!