Category: Entire Design Program - Campaign
Title: Summerhill Market
Summerhill Market is widely admired for its superlative products and its ability to consistently redefine what it means to be a boutique grocery store. A new identity was needed that would add a more contemporary voice while retaining the brand’s warmth. We began by re-designing the store’s entire packaging system, including re-branding several of its in-house product lines. The monogram honours its heritage, while the line “Your Other Kitchen” reinforces its role in people’s lives.
Blok Design Creative Director: Vanessa Eckstein, Marta Cutler Designer: Vanessa Eckstein, Jaclyn Hudson, Steven Tachauer Copywriter: Marta Cutler
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