Year: 2017
Category: Announcements/Invitations/Cards/Kits - Series
Title: IKEA: Cook This Page

During an IKEA kitchen event, IKEA wanted managers to show customers that getting creative in the kitchen can be deliciously simple. To inspire the managers across Canada, this kit was sent to them. Inside, was the IKEA Cook This Page Parchment Paper Recipe Series. After trying it for themselves, they could create an event in their store for customers.Each recipe incorporated items in the food section of IKEA stores for customers to take home.


Leo Burnett Chief Creative Officer: Judy John Creative Director: Lisa Greenberg Group Creative Director: Anthony Chelvanathan, Steve Persico Art Director: Anthony Chelvanathan Copywriter: Steve Persico Designer: Anthony Chelvanathan Illustrator: Anthony Chelvanathan Graphic Designer: Robin Osmond Agency Producer: Franca Piacente, Alexandra Postans Print Producer: Gord Cathmoir, Anne Peck, Carly Price Group Account Director: Allison Litzinger Account Director: Emily Robinson Account Supervisor: Rebecca Simon Chief Strategy Officer: Brent Nelsen VP, Group Planning Director: Tahir Ahmad Printing Company: Trade Graphics By Design Inc., Papertex Inc. Photographer: Arash Moallemi

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