Category: Entire Design Promotion Program - Campaign
Title: TNM - New Season
The TNM's 2016-2017 campaign is deployed on television, outdoor advertising, newspapers, the web and social media. The new offensive puts forward a mysterious white circle, as well as the plays’ characters. The theatre is a magical place that allows us to see the other side of appearances and takes us somewhere else. With this mysterious white circle, we wanted to conceive a metaphor of the spectator's gaze and symbolize this crossing towards ... new worlds
Compagnie et cie Client: TNM - Annie Gascon, Pascale Desgagnés Creative Director: Mario Mercier, André Paradis Art Director: Mario Mercier, Simon Roy Designer: Martine Canuel, Julie Gauthier Client Service Director: Mélanie Rudel-Tessier Production Company: Shoot Studio - Kristia Louis-Seize Photographer: Shoot Studio - Jean-François Gratton Music/Sound: Audio Z - Martin Rouillard
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