Kit and Ace Black Friday

Entire Design Promotion Program

2017

Kit and Ace
e: dylan.rekert@kitandace.com
w: kitandace.com

Kit and Ace Creative Director: Reanna Evoy Art Director: Dylan Rekert Graphic Designer: Thomas Holmes, Camille Segur Videographer: Gregory Brown, Dylan Maranda Writer: Michael Small Photographer: Thompson Chan, Alex Ting Producer: Andrea Sheffield, SJ Ashby Set Designer: George Bevan Narrator: Dorph 69

The Black Friday campaign was the result of wanting to give our guests a break from the madness associated with Black Friday and Cyber Monday by introducing an element of mindfulness – the black dot is a reoccurring symbol in meditation. Running alongside the main holiday campaign it graphically captured the nostalgic memories of the past with a glitched, VCR feel. Website, social media, windows, email and a relaxing shopable video were all produced.