Year: 2017
Category: Entire Design Promotion Program - Campaign
Title: Kit and Ace Black Friday

The Black Friday campaign was the result of wanting to give our guests a break from the madness associated with Black Friday and Cyber Monday by introducing an element of mindfulness – the black dot is a reoccurring symbol in meditation. Running alongside the main holiday campaign it graphically captured the nostalgic memories of the past with a glitched, VCR feel. Website, social media, windows, email and a relaxing shopable video were all produced.


Kit and Ace Creative Director: Reanna Evoy Art Director: Dylan Rekert Graphic Designer: Thomas Holmes, Camille Segur Videographer: Gregory Brown, Dylan Maranda Writer: Michael Small Photographer: Thompson Chan, Alex Ting Producer: Andrea Sheffield, SJ Ashby Set Designer: George Bevan Narrator: Dorph 69

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The deadline for the 2018 Advertising Awards is August 24!