Category: Consumer Packaged Goods - Single
Title: Baldassarre Pasta Fresca
EEP created the brand identity for local traditional pasta maker, Leandro Baldassarre. We proposed an online brand experience that would guide new audiences to understand Famiglia Baldassarre in a deeper, more personal way. The goal was to create a brand that was as detailed and storied as the product itself. The experience was designed to position Baldassarre as a product sought after by high profile chefs and artisanal vendors who appreciate equality and tradition.
East End Project Planner: Eric Vieira Account Manager: Tony Kwon Creative Director: Paulo Salomao Art Director: Danillo Gusmão Photographer: Nick Wong Client: Famiglia Baldassarre
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