Baldassarre Pasta Fresca

Consumer Packaged Goods - Single

2017

East End Project
t: 416-898-1254
e: eric@eastendproject.com
w: eastendproject.com

East End Project Planner: Eric Vieira Account Manager: Tony Kwon Creative Director: Paulo Salomao Art Director: Danillo Gusmão Photographer: Nick Wong Client: Famiglia Baldassarre

EEP created the brand identity for local traditional pasta maker, Leandro Baldassarre. We proposed an online brand experience that would guide new audiences to understand Famiglia Baldassarre in a deeper, more personal way. The goal was to create a brand that was as detailed and storied as the product itself. The experience was designed to position Baldassarre as a product sought after by high profile chefs and artisanal vendors who appreciate equality and tradition.