Year: 2017
Category: Educational/Reference - Single

To deliver an anti-smoking message to kids aged 10-12 without preaching, we packaged it in the form of a card game, bringing the dark world of tobacco to life, complete with heroes and evil bosses.

Voice: 780-424-7000

DDB Canada Client: Alberta Health Services Creative Director: Eva Polis Art Director: Howard Poon Copywriter: Jenn Manning Graphic Designer: Matthew Cabaj Digital Strategist: Adam Rozenhart Project Manager: Carson Pierce Technical Director: Justin MacLeod Developer: Carol Ozar Account Director: Geoff Grimble Account Supervisor: Danna Beatty Illustrator: Massive Black, John Anthony Di Giovanni

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The deadline for the 2018 Advertising Awards is August 24!