Year: 2017
Category: Public Service/Charity - Single
Title: The Give-A-Care Collection

For years, campaigns have spoken to women about the prevention and detection of breast cancer. But what do you say to a woman who’s just been diagnosed? Introducing the Give-A-Care Collection: The first line of products for women with breast cancer, that actually understands women with breast cancer. Developed with input from 500+ women, the collection is available exclusively online, and allows supporters to build a care package that actually helps her get through treatment.

Voice: 416-533-8901

lg2 Creative Director: Chris Hirsch, Nellie Kim, Claude Auchu Writer: Ariel Riske Art Director: Zachary Bautista Designer: ÉLise Cropsal Account Director: Krista Findlay Group Account Director : Alexandre Normand Account Executive: Antoine Levasseur, Chloé Gascon Account Manager: Taylor Johnston Digital Planner: Meg Siegel Digital Creative Director: Jennifer Varvaresso Web Developer: Joël Auchu, Nicholas Baldovini Production Company: lg2fabrique

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The deadline for the 2018 Advertising Awards is August 24!