Year: 2017
Category: Gaming - Single
Title: Subway Snapchat

To celebrate National Sandwich Day, we partnered with Snapchat to create one of the first gamified branded lenses. We transformed users heads into a loaf of freshly baked Subway bread. When they opened their mouths, fresh toppings rained down starting the game. Each new topping they caught in their mouth would fill up their bread head until they captured all five, winning the game and creating a delicious Subway Footlong Head sandwich.

Sid Lee Executive Creative Director: Tom Koukodimos, Jeffrey Da Silva Creative Director: Kelsey Horne, Alexis Bronstorph Art Director: Jordan Gladman Copywriter: Mike Johnson Account Director: Christina Festoso, Nicholas Ardito

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The deadline for the 2018 Advertising Awards is August 24!