Stonemill Slow Crafted: Authentic Sourdough Rye Bread Packaging

Food - Single

2017

Mass Minority
w: massminority.com

Mass Minority Chief Creative Officer: Brett Channer Creative Director: Tyler Serr, John Tisdall Art Director/Designer: Marina Khouzam Copywriter: Hayley Steinman Client: Gottfried Boehringer

With the creation of a new position in the bread category, Stonemill slow crafted bread is not like other bread and required a packaging redesign that reflects how Stonemill stands out from the crowd. We created the Authentic Sourdough Rye family packaging to unify this family of breads. We used the block shapes to symbolize the building blocks of yeast that only occurs through fermentation.