Year: 2017
Category: Non-Alcoholic Beverages - Single
Title: Well Water

This is Well WaterTo put the power of well water into perspective for North Americans, we turned it into a product that can make unbelievable claims. We called it Well Water™ and rolled it out like a new player in the beverage category. Well Water™ was designed for conversation, not consumption. By deviating from a conventional charity campaign and creating a product that people would desire, Well Water™’s message broke through.

Voice: 416-260-7000

KBS Canada Chief Creative Officer: Matt Hassell Copywriter: Kate Thorneloe Art Director: Jess Carter Design Director: Bob Makinson Producer: Lauren Sharpe

Winning Website:

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The deadline for the 2018 Advertising Awards is August 24!