Year: 2017
Category: Home/Garden/Pets - Series
Title: Gather Premium Pet food

GATHER is a new pet food line crafted from certified, organic, non-GMO and sustainably produced ingredients. The packaging platform is built upon unique illustrations that focus on each recipe’s main protein source. Wrapping around the side of the bag we follow the ingredients’ “farm to bowl” journey, underscoring Gather’s commitment to certified, sustainable, premium ingredients. Icons direct attention to major ingredients, benefits, and certifications.Use of USDA certified bio-based packaging further reduces GATHER’s environmental impact.

Subplot Design Inc Client: Petcurean Pet Nutrition Design Studio: Subplot Design Inc Creative Director: Matthew Clark, Roy White Designer: Matthew Clark Writer: Pete Pallett Illustrator: Darren Booth, Liz Wurzinger

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The deadline for the 2018 Advertising Awards is August 24!