Category: Entire Packaging Design Program - Campaign
Title: The Give-A-Care Collection
During our discussions with 500+ women undergoing breast cancer treatment, they spoke to how flowers and mind-numbing optimism don’t help, and how they were sick of being treated like a “sick person.” So, we created The Give-A-Care Collection: a product line that says what she’s really thinking while bridging the communication gap between her supporters. With products like lemon candies that mask the metallic taste of chemo, each product treats both physical and emotional side-effects.
lg2 Creative Director: Chris Hirsch, Nellie Kim, Claude Auchu Writer: Ariel Riske Art Director: Zachary Bautista Designer: ÉLise Cropsal Account Director: Krista Findlay Account Executive: Antoine Levasseur Account Manager: Taylor Johnston Production Company: lg2fabrique
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The deadline for the 2018 Advertising Awards is August 24!