Category: Packaging - Series
Title: Chocolates by Brandon Olsen
Chocolatier Brandon Olsen works with just one base ingredient - cocoa. But from this one ingredient, he creates infinite textures, tastes, and colours. So we designed branding and packaging from the same principles: one constant ingredient, transformed by paint, texture, and colour to be as unique as the chocolates inside. The angular word mark typography is inspired by the signature geodesic shape of CxBO chocolates.
Leo Burnett Chief Creative Officer: Judy John Creative Director: Lisa Greenberg Group Creative Director: Ryan Crouchman Art Director: Ryan Crouchman Designer: Ryan Crouchman Copywriter: Marty Hoefkes
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The deadline for the 2018 Advertising Awards is August 24!