Year: 2017
Category: Identity - Series
Title: Ovation

The Ovation model is a new research that allows brand managers of large companies to measure consumer engagement with a brand. The tool’s identity and content were developed using the world of theatre as a metaphor, hence the name “Ovation.” The logo, a driving force behind this identity, represents any brand’s ultimate quest—a standing ovation from the consumer. Visually, the data was illustrated by transforming and deconstructing the logo to create various graphic elements.


Cossette Client: Léger Marketing and Cossette Chief Creative Officer: Antoine Bécotte Creative Director: Barbara Jacques Art Director: Richard Bélanger Copywriter: Philippe Brassard Associate Creative Director: Richard Bélanger Designer: Sébastien Paradis Strategic Planner: Stéphanie Leduc Account Director: Isabelle Beauchemin Chief Strategy Officer: Florence Girod

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