Day of the Dead

Advertising Illustration - Series

2014

Zulu Alpha Kilo

Zulu Alpha Kilo Creative Direction: Zak Mroueh, Shane Ogilvie Design Director: Mooren Bofill Art Direction: Jenny Luong Writer: Nick Asik Illustration: Jenny Luong Studio Artist: Brandon Dyson Agency Producer: Kate Spencer Group Account Director: Kate Torrance Account Director: Dic Dickerson Account Executive: Devina Hardatt Media Agency: MEC Media Team: Wes Wolch, David Stanton, Sammy Rifai Client: Modelo Molson Imports LP

To celebrate Day of the Dead, Corona created three limited edition cans featuring skull artwork inspired by Mexican street art. Supporting mass and digital creative featured the cans alongside additional sugar skull illustrations. Each skull asked consumers to question if they were living a life worth celebrating. Demand for the posters became so high that we created additional postings featuring tear-away posters that people could take.

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