Great Lakes Brewing Co.

Advertising Illustration - Series

2016

Darren Booth
e: darren@darrenbooth.com
w: darrenbooth.com

Darren Booth Ad Agency: Brokaw Inc Client: Great Lakes Brewing Co. Art Direction: Steve McKeown Design: Amira Maher

Illustrations created for Great Lakes Brewing Co's label and packaging rebranding, the brewery's first image overhaul since the company started in 1988. Themes vary for each beer: Lake Erie Monster, Rye of the Tiger, and Alberta Clipper.

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