Mímir’s Well
Conceptual Illustration - Series
2016
SapientNitro
w: sapientnitro.com
SapientNitro Executive Creative Direction: Michael Howatson Creative Direction: Alison Garnett Art Direction: Graham Ameron User Experience Lead: Brad Swerdfeger Copywriting: Laura Rothstein Design: Andrew Hodge, Brian Cass Developer : Dave Jackson, Rene Noel Developer: Takbir Sarker Producer: Natalie Gooding Producer : Suraiq Sadi, Moontasir Kabir Production Company : RUNE Entertainment Sound Design: Soundsred Builder: JMAC Productions
Every culture has stories that reach way back into time, passed down generations over generations. Myth, folklore, oral history: Drawing inspiration from Norse Mythology, we brought the nine Norse worlds and their creatures to life through rich, interactive 3D illustrations. Audiences were invited step up to Mímir’s Well and participate in an immersive and transformative personal experience.