ADC Festival / Oliviero Toscani Speech Excerpts

Poster Illustration - Series

2014

Ben Weeks
e: ben@benweeks.ca
w: benweeks.ca

Ben Weeks Client: ADC Global Design Studio: Underline Studio Creative Direction: Fidel Peña, Claire Dawson Design: Emily Tu Print Production Manager: Laura Dubcovsky Design: Jack Choi Client: Zack Kinslow, Ignacio Oreamundo

The president of the Art Director's Club in New York, Ignacio Oreamundo asked Ben to conceptualize a celebration of an epic speech on creativity that Toscani gave at the ADC's annual festival in Miami. After proposing an experiential installation, it turned out a direct mail piece was preferred. So Ben invited Underline Studio to work with him and the ADC to design an awesome publication in newsprint which had to be approved by Toscani himself!