Category: Online Video - Single
Title: Baffles Me
A real consumer is baffled that Shreddies spent all that money changing Squares to Diamonds when all you need to do is turn them on their side and make them yourself. If only it were that simple.
Production Company: RedLine Productions Copywriting: Tim Piper, Hunter Somerville Executive Creative Direction: Nancy Vonk Client: Kraft Canada Inc./Post Cereals Executive Creative Direction: Janet Kestin Art Direction: Ivan Pols Ad Agency: Ogilvy & Mather
Winning Website: meanwhile.wordpress.com/2008/10/03/diamond-shreddies-combo-pack/
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