L'Odeur

Online Video - Single

2008

Grip Limited
t: 416-340-7111
e: colincraig@griplimited.com
w: griplimited.com

Copywriting: David Chiavegato Art Direction: Rich Pryce-Jones Production Company: Avion Films

Winning Website: awards.griplimited.com/lululemon_video.html

A man and woman profess each other's love and make allusions to sweating in this homage to perfume advertising touting the world's first internal fragrance. It is revealed that it is, in fact, a teaser for a line of Lululemon clothing featuring anti-stink technology in the fabric.