Pink Together

Weblog/Social Networking - Single

2008

OLSON
t: 612-215-9800
e: lschrader@oco.com
w: oco.com

Copywriting: Scott Dahl, John Rekoumis Creative Direction: Tom Fugleberg, Brien Grant, Brooke Dykema, Scott Dahl Design: Harlo Petoskey, Nicholas Will Ad Agency: OLSON

Winning Website: pinktogether.com

During Breast Cancer Awareness month, the world turns pink. Our job was to position General Mills as the marketer most committed to beating the disease. Pink Together, a holistic social networking movement, became home to a community of hope and support, offering inspiration to those affected by breast cancer.