Year: 2008
Category: Weblog/Social Networking - Single
Title: Koodo 4Play

Given the media consumption habits of our Gen Y target, we wanted to do something cool for the web. The 4Play Facebook application allowed players to use the currency of our talk and text-focused words in a fun way and engage with the brand. And who doesn't love 4-letter words?

Voice: 416-598-4750
Website: taxi.ca/
Email: sarah.richardson@taxi.ca

Creative Direction: Lance Martin Executive Creative Direction: Steve Mykolyn Design: Virginia Magaletta Copywriting: Alex Furrer Art Direction: Virginia Magaletta Associate Creative Direction: Ryan Wagman Ad Agency: TAXI 2

Winning Website: neverinneutral.com/KoodoM/4play.html

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