Year: 2016
Category: Consumer Products
Title: Beetle Road Stories

The Beetle and music go way back. To introduce the iconic car to a new generation of drivers, we invited Canadians to take a virtual test drive to historical music landmarks across the country. The test drive experience was built using the Google Street View API and WebGL to render the environment in 3D.

Voice: 604-687-7911

Company: DDB Canada Chief Creative Officer: Cosmo Campbell Creative Director: Rob Sturch Associate Creative Director/Art Director/Designer: Murray Falconer Copywriter: Jon Mandell Project Manager: Matthew Sy Technical Director: Justin MacLeod Developer: Bart Nagel, Tyson Yau, Gauthier Pompougnac Information Architect/Digital Strategist: Derek Lau Strategy Director: Natalie Godfrey, Andrew Ahern Account Manager: Samantha Murphy Engagement Manager: Kathy Lee Regional Lead: Amanda Downs Video & Artist Content: Rise Branded Entertainment Car Interior Photography: Virtuo360Company: DDB Canada Chief Creative Officer: Cosmo Campbell Creative Director: Rob Sturch Associate Creative Director/Art Director/Designer: Murray Falconer Copywriter: Jon Mandell Project Manager: Matthew Sy Technical Director: Justin MacLeod Developer: Bart Nagel, Tyson Yau, Gauthier Pompougnac Information Architect/Digital Strategist: Derek Lau Strategy Director: Natalie Godfrey, Andrew Ahern Account Manager: Samantha Murphy Engagement Manager: Kathy Lee Regional Lead: Amanda Downs Video & Artist Content: Rise Branded Entertainment Car Interior Photography: Virtuo360

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