Pick-up and Order Point Hyperlapse

Consumer Products

2016

Leo Burnett, Toronto

Company: Leo Burnett, Toronto Chief Creative Officer: Judy John Group Creative Director: Morgan Kurchak, Fernando Hernandez Copywriting: Jason Soy Art Direction: Sally FungCompany: Leo Burnett, Toronto Chief Creative Officer: Judy John Group Creative Director: Morgan Kurchak, Fernando Hernandez Copywriting: Jason Soy Art Direction: Sally Fung Design: Sean Perkins, Eugene Bak Illustration: The Sixnfive Studio Director, Creative Technology: Felix Wardene Flash Development: Chad Elston Account Director: Emily Robinson Account Executive: Andrea Smith Project Manager: Thomas Degez

To show Canadians just how accessible IKEA Pick-up and Order Points were, we created personalized Hyperlapse banners. Each banner invited users to enter their postal code. Then, Hyperlapse videos were generated showing people’s journey from their neighbourhood to their local Pick-up and Order Point. At the end of each banner, we also let users know how short their drive was, reinforcing that IKEA is now closer than ever to Canadian homes.