Category: Consumer Products
Title: Blood, Sweat & Tools
Canada's first handyman, live-voting reality TV show, that used a competition-driven, digital ecosystem that enabled the audience to vote for the winning duo and truly impact the outcome of the show in the final live episode. The show’s engaging digital environment served as a huge reward for viewers, impacting both the show and its real-life live TV event.
Company: Jam3 Client: Discovery Channel
Winning Website: bloodsweatandtools.discovery.ca/
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