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ONE DROP Website

Pro Bono

2016

Sid Lee
w: sidlee.com

Company: Sid Lee Client: ONE DROP Creative Direction: Dave Roberts Art Direction: Philippe Gauthier Account Director: Sarah Pichette Account Manager: Charles Thomas Wolfe Project Manager: Richard Guay Digital Strategist: Matter Inside SEM/SEO Analyst: Konversion UX Designer: Trame Interactive Web Development Director: Deux Huit Huit

Winning Website: onedrop.org/en

ONE DROP is an international non-profit organization providing access to safe water in developing countries. To introduce ONE DROP’s new branding, we redesigned their website to be an effective tool, encouraging donations and educating visitors about the organization and its practices. Opting for bold colours and large imagery instead of large blocks of copy, the site was designed to be more human and to evoke feelings of hope and positive action.

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