Category: Integrated or Environmental Campaign
Title: Bring Back the Bees
In the past few years, there have been growing concerns over the rapid decline of honeybee populations. To draw attention to the issue, we did the unthinkable for a packaged goods brand. We took our iconic and beloved bee mascot off the Honey Nut Cheerios box for the first time in the brand’s history. We also offered a tangible solution by pledging to give away 35 million free wildflower seeds – one for every Canadian.
Company: Cossette Chief Creative Officer: Peter Ignazi, Carlos Moreno ACD, Art Director: Yusong Zhang ACD, Copywriter: Dhaval Bhatt Creative Direction: Sean Barlow, Ed Lea Interactive Designer: Derek Sharpe Senior Interactive Designer: Gustavo Oregel Agency Producer: Sam Benson Account Executive: Jennifer Self, Isabelle Morin Account Director: Jessica DeSantis, Paula Badran VP, Client Leader: Wendy Morgado SVP, National Business Leader: Janis Lindenbergs Director, Strategy: Kevin McHugh Chief Strategy Officer: Jason Chaney Agency Production Manager: Aimee Churchill Retoucher: Trevor Gauthier Production House: SammyB Productions Audio House: RMW Music Colourist/ Transfer: The Vanity Media Company: Cossette Media PR Company: Veritas Client: General Mills Canada
Winning Website: bringbackthebees.ca
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