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Bring Back the Bees

Integrated or Environmental Campaign

2016

Cossette
w: cossette.com

Company: Cossette Chief Creative Officer: Peter Ignazi, Carlos Moreno ACD, Art Director: Yusong Zhang ACD, Copywriter: Dhaval Bhatt Creative Direction: Sean Barlow, Ed Lea Interactive Designer: Derek Sharpe Senior Interactive Designer: Gustavo Oregel Agency Producer: Sam Benson Account Executive: Jennifer Self, Isabelle Morin Account Director: Jessica DeSantis, Paula Badran VP, Client Leader: Wendy Morgado SVP, National Business Leader: Janis Lindenbergs Director, Strategy: Kevin McHugh Chief Strategy Officer: Jason Chaney Agency Production Manager: Aimee Churchill Retoucher: Trevor Gauthier Production House: SammyB Productions Audio House: RMW Music Colourist/ Transfer: The Vanity Media Company: Cossette Media PR Company: Veritas Client: General Mills Canada

Winning Website: bringbackthebees.ca

In the past few years, there have been growing concerns over the rapid decline of honeybee populations. To draw attention to the issue, we did the unthinkable for a packaged goods brand. We took our iconic and beloved bee mascot off the Honey Nut Cheerios box for the first time in the brand’s history. We also offered a tangible solution by pledging to give away 35 million free wildflower seeds – one for every Canadian.

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