Category: Integrated or Environmental Campaign
Title: The Fantasy Life
We created a reactive social campaign called #thefantasylife. Fans were asked to share their best fantasy football team names using the hashtag. Those with the best names were rewarded with professionally designed team logos. On top of that we created and sent fans official equipment and apparel featuring their logos.
Company: Rethink Client: Coors Light Creative Direction: Mark Scott, Aaron Starkman, Ian Grais, Chris Staples Art Direction: Mark Scott Writer: Dan Szczepanek Design: Steve Priesman Producer: Narine Artinian Illustration: Steve Priesman Community Manager: Andree Boisselle Account Manager: Sarah Riedlinger
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The 2019 Photography and Illustration Awards Competition is now open! Submit your pieces before January 25 to save on your entry costs!