Category: Branded Content
Title: Koodo Happy Hub
Koodo’s the mobile company with the happiest customers in Canada. We needed to make a digitally-focused campaign that actually made people feel happy ––– while being made for the mobile viewer.The heart of the ‘Choose Happy’ campaign was a microsite called the Happy Hub ––– the digital hub of the campaign stuffed with GIFs, interactive games and good times, all designed to be experienced with your smartphone ––– from a company that makes smartphones.
Company: Camp Jefferson Client: Koodo Mobile Executive Creative Direction: Paul Little Associate Creative Direction: Chris Obergfell, Julie Nikolic Lead Developer: Heung Lee Artist: Mike Perry VP, Marketing Communications: Dan Quick Director, Marketing Communications: Lise Doucet Manager, Marketing Communications: Dragana Simao SVP, Managing Partner: Peter Bolt VP, Director of Planning: Andre Louis VP, Director of Client Services: Edith Rosa Account Director: Lisa Taylor Account Supervisor: Melanie Abbott, Suyi Hua Account Executive: Sabrina Zavarise VP, Director of Social and Innovation: Ian Barr Social Content Strategist: Chris Campaner Copywriting: Rich Cooper, Michelle Colistro Art Direction: Caroline Friesen Design: Andrew Passas, Mo Bofill Tech Lead: Thomas Schemmer Director of Integrated Production: Jen Mete Production Coordinator: Lily Tran Development: Ransom Profit, Tony Valderrama Production Houses: Mike Perry Studios w/ Suneeva, 1st Avenue Machine & MOM Director: Mike Perry, Karim Zariffa, Julien Vallée, Eve Duhamel Executive Producer: Geoff Cornish, Sam Penfield, Richard Ostiguy Director of Photography: Simon-Pierre Gingras, Anna Wolf Photography: Scottie Cameron
Winning Website: choosehappy.koodomobile.com/
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